Dynamic variables for personalization

Sagar Anadkat

Previously, you could use a single variable (like {{Full Name}}) to insert a user's complete name into your emails or templates.

What's new?

We've introduced two separate dynamic variables for names:

  1. {{First Name}}

  2. {{Last Name}}

How this helps you

This update gives you much more control and makes your communications feel more personal and natural:

  • Friendly greetings: You can now start an email or message with a simple, direct greeting like, "Hi {{First Name}}," which is often preferred over using the full name.

    • Example: Instead of "Dear John Smith," you can now use "Hey John,"

  • Formal communication: If you need to use only the last name (or a combination of both in a specific order), you have the flexibility to do so.